Four Basque farmers / producers / stockbreeders compete in each episode with the same product to prove that it's the best and, also, discover the audience the delicacies of our land.
They will compete in an artisans market set up for the occasion with their own stands for their product, cheese, peppers, tomatoes, antxoas, chicken, tuna, eggs... They vote each other in 3 categories:
- Home-made product
- Packaging
- Recipe with the product.
The prize is cash & Honour Beret for the winer.